Is this better than a portfolio site?

It is faster to build and easier to keep current, which for most freelancers matters more. If you already have a portfolio site that you update, use this as the introduction and link it.

Should I put my rate on it?

A floor, not a figure. 'Projects start at' filters your inbox without pricing you out of a large piece of work before the conversation starts.

The digital business card for freelancers who are the whole company.

Freelancing means introducing yourself several times a week to people who found you through somebody else. The introduction is the product surface, and most freelancers leave it to a platform profile they do not control.

Build this page About Spotlight Story

Scroll inside the frame — this is the whole page.

The moment this is for

Where the current setup breaks.

A referral arrives in a group chat: someone types your name and a maybe. The person who needs you searches it, lands on a marketplace profile ranked by an algorithm you cannot see, and hires whoever appears above you.

Build it block by block

Start from Spotlight Story, then fill these in.

Story panelHow you think about the work, in your own words — not a list of services.
Selected workThree pieces, each with the problem, the decision you made, and the outcome.
What I take onThe work you want, and plainly, the work you decline.
Enquiry actionOne email, and a line on what to include so the first reply is useful.
SocialsThe one or two places you actually post.

First action

Start a conversation.

Story before work, because a freelancer is hired for judgement and the work samples only prove capability. The 'what I take on' block does the filtering that saves you the worst enquiries.

Specific to this work

Say what you decline, and the enquiries improve immediately.

A page that lists only what you do attracts everything. One line naming the work you do not take — no unpaid pitches, no white-label subcontracting, no projects under a floor you name — costs you enquiries you would have refused anyway and raises the quality of what is left.

Straight answer

No invoicing, no contracts, no time tracking.

This is a front door, not a practice-management tool. Invoices, agreements and time still live wherever they live today, and nothing about this page changes how you get paid.

Common questions